A movement and model to inspire and enable
community pharmacies to create a profitable future
From Vision to Profit
Modern Community Pharmacy Practice is a movement which is underpinned by a strategic business planning model and tools to move from vision to profit.
Our aim is to inspire and support the changes required to enable community pharmacies across the world to adapt and thrive in a challenging and rapidly evolving health, technological and economic landscape.


The drivers for change
Funding for pharmacy services in many countries has declined in real terms to unsustainable levels and unlikely to improve significantly in the short or medium term.
Technology in health and pharmacy operations are advancing at pace.
Community pharmacy must adapt to a new model of practice. One which is relevant, indispensable, integrated and profitable.
It must also meet the increasing needs and expectations of patients through accessible, high quality private clinical services, and advice, support and treatment for self-care.
Two pharmacies,
Two patients,
Two different stories.
Two real life examples, but how did pharmacy 2 become a profitable healthcare destination?
A plan to develop a profitable business, patient-centred experience, and making every contact count.
Pharmacy 1
An independent pharmacy, the only pharmacy in the middle of a busy village with 5000 population.
Patient A - Female mid-40s. Lived in village for 10 years, exclusively used Pharmacy 1, increased visits occurred with complex HRT journey, three unrelated surgeries and hormone sensitive cancer diagnosis.
- all deducible from Rx history
- ~50 pharmacy visits in ten years
- never counselled
- never offered NMS
- never offered vaccinations
Pharmacy 2
An independent pharmacy in a busy and popular tourist destination with plenty of local competition.
Patient B - lives 15 minute drive away from Pharmacy 2 which was recommended by a friend. During a weight loss consultation the pharmacist identified high blood pressure, contacted GP, patient visited GP same day. Weight loss medication prescribed by pharmacist with ongoing lifestyle support.
- 3 pharmacy visits
- counselled every time
- 3 prescriptions written and support offered
- blood pressure normalising and half a stone lost in first 4 weeks
The benefits
Sustainability
Without adapting to the changing health, technological and economic landscape, community pharmacies risk becoming even less profitable and relevant to those who fund and use us.
Community pharmacy needs a viable hybrid model fit for now and fit for the future.
Excellence in care
Strong clinical governance, team competence and behaviours, and good systems and processes to deliver a quality patient experience and safe outcomes.
This will meet the needs of funders and builds patient loyalty and use of services.
Outcomes
How working as a multi-disciplinary team with a shared purpose and collaborating with other health teams will deliver better outcomes and profitability.
It will also be professionally fulfilling and improve team retention.

Join the movement
Our aim is to enable pharmacies to develop a more profitable and valued business model whilst achieving optimal outcomes for patients. This means focussing on matters in their control:
- creating the required leadership climate and culture
- developing a shared vision and plan
- developing their team
- embracing digital health and technology innovations
- delivering high quality clinical services
- providing self-care support, advice and treatment
